YouTube Shorts Campaign.
Project Overview
I collaborated directly with YouTube’s internal creative team to develop and produce short-form content for their official social platforms, including Instagram and YouTube. The goal was to support the strategic promotion of YouTube Shorts through creator-focused videos that matched the platform’s fast-paced and engaging style.
My role involved creative direction, on-site production, and post-editing of videos that highlighted real creators in action. These videos were featured across YouTube’s official channels and reached millions of users, driving increased awareness and creator engagement around Shorts.
Role
Social Strategy, Content Production, Creator Marketing
Ask
Help promote YouTube Shorts through engaging, short-form videos on official YouTube platforms.
Opportunity
Position YouTube Shorts as a dynamic, creator-first platform with viral potential.
