Google – Gemini AI Launch
Project Overview
I partnered with Google’s marketing and AI teams to help launch their Gemini AI product to the public. My role was to conceptualize, script, and produce short-form content that introduced the AI in a way that was both visually engaging and easy to understand for a general audience.
I led the creative process from start to finish, overseeing ideation, filming, and editing, while ensuring brand alignment throughout. I was also invited to the official Gemini launch event at Google headquarters, where I filmed on-site content, including my live reaction to the unveiling. The resulting video was posted to Instagram and resonated strongly with my audience.
Role
Content Strategy, Video Production, Copywriting
Ask
Create a short-form video campaign introducing Gemini AI to a mainstream audience.
Opportunity
Simplify and humanize an advanced AI concept through engaging social content.
Approach
Worked with Google’s marketing and AI teams to script and produce social-first content for the Gemini launch.
Results
Video posted across Instagram garnered strong engagement and aligned with Google’s branding standards.
